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US Airway's new strategy
Written by Brian Austin   
Monday, 09 May 2005

ImageYou company is bankrupt, for a second time. Your aging infrastructure is weighing you down. You've staked your comeback of the theory of "if you can't beat 'em, join 'em". What's left to do? How about a merger!

That's exactly what the folks at US Airways and America West are thinking. In a bid to become air travel darling Southwest Airline's largest rival, the two companies have unveiled tentative plans to merge. But hold on, US Airways is still in the midst of a Chapter 11 bankruptcy, and any plans would need the OK of both the court and financial backers.

So is the merger a good idea? Many are probably happy that US Airways actually has a plan to try and fulfill its goal of becoming a low cost carrier. But with an outdated spoke-hub system, can it really reinvent its self as the uber competitor of Southwest? In my opinion, not likely. US Airways has a lot of existing problems, including labor and equipment liabilities which aren't going to be shed by a merger. At best US Airways could eat up any excess capital America West is holding on to, but a merger isn't going to change the harsh reality of the great air travel shakeup.

US Airways merger talks gain momentum Charlotte Business Journal - 1:53 PM EDT Monday

Merger negotiations between US Airways Group Inc. and America West Holdings Corp. gathered speed last week, with the carriers hoping to seal a deal before America West's May 17 annual meeting, The Wall Street Journal reports.

US Airways, which operates its largest hub at Charlotte/Douglas International Airport, and America West confirmed the merger talks in late April.

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